Content marketing is the practise of creating and publishing valuable content to attract an audience – and then converting those prospects into customers. If your content marketing is really sharp, you can turn your customers into loyal advocates.
It’s important that the content you share is closely related to your product or service. It should be engaging, informative and give an insight into the personality of your organisation. At its best, content marketing is an education in getting to know you, like you and then trust you enough to do business.