T: 0113 871 5900 | E: info@orangecrushdigital.co.uk

Project insight

FEAD was developed by the Lifeline Project.
There are a number of aims behind the website:

To demonstrate the wealth of knowledge and experience in the field.
To support current debates and bring them to a wider audience.
To provide discussion material for training and development purposes.
To use video clips to share key documents and other further reading.
To share important ideas with Lifeline’s workforce, client group, and community.

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User engagement

FEAD is heavily used by educational organisations, colleges, universities and the people that drive them.

Users can create accounts so they can create playlists of their favourite videos, contributors and events for use in education settings.

Users can also open up a notes area when viewing a video to store data as they watch. This is saved for future reference. This functionality is especially useful for citations in dissertations.


Project inspiration. A learning community

Inspiration for FEAD’s style and structure was drawn from social community websites such as Youtube and Facebook and also the video presentation giant TED.

Contributors on FEAD have their own space where their videos are listed and associated documents are available for download.

This format creates a network of authors and their content, which ties together to build a learning platform.


Simplified administration. Regular/easy updates.

The ease of managing FEAD content was a critical aspect. There is a need for content to be edited and uploaded rapidly.

WordPress provided the perfect platform for complex administrator privileges and incredibly intuitive back-office functions. Contributors, events, speakers and community users can be managed with ease.

Vimeo is responsible for hosting and serving the videos themselves. Again this allows fantastic versatility. It ensures privacy and steady uninterrupted streaming.

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T: 0113 871 5900
E: info@orangecrushdigital.co.uk