Illuminating a new brand
JDEnergy is the sister company to our valued customer, JDNetworks.
JDEnergy is a B2B energy broker for 14 energy companies. Hundreds of UK businesses enjoy considerable savings on energy costs through JDEnergy.
We were approached by JDEnergy to design and build their first website, having previously traded energy through JDNetworks.
Energetic branding and design
We designed a selection of logos with a ‘plugged’ logo being chosen by the client which features a font similar to that in the sister company branding.
We decided that the word ‘energy’ was the key, so went with a high-energy, high contrast colour palette of yellows, warm orange (our favourite colour, funnily enough) and off-black with purple/green gradients to give reference to gas flames.
Clear, clean and concise design principle
The client was keen that the site should simply deliver top-level information, quickly and clearly, with calls to action to make contact via phone or email.
The site also features Zopim chat facility, allowing JDEnergy to interact with visitors to the site and one of the best team pics we’re ever used!