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What is brand? What can it do for my business?

07 February, 2015 / by ocdadmin / In Brand, marketing

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I’m currently working on a rebranding project with a fab company. It’s a particularly enjoyable project as the people I’m working with a really positive, open-minded and creative. It’s good to be involved.

Forward-thinking businesses are increasingly looking to develop, manage and nurture their brands, but there’s still some cynicism surrounding the importance of brand in the business community. This ‘brand’ thing is just the stuff of woolly-minded creatives, right?

Well, replace the word ‘brand’ with ‘reputation’ and all of a sudden it becomes more relevant because we all care about our reputation.

The thing is…

We all have a brand whether we want one or not! So, it is best to embrace it and figure a way to connect your brand to your target audience.

I’ve posted a slideshow above which gives a very basic overview of what brand is. Hover over the image and use the > and < buttons to navigate through the slideshow. Enjoy!

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