Video Marketing – Facts and Stats You Need to Know

30 April, 2015 / by ocdadmin / In marketing, Video

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Online video is becoming the dominant online medium. We have put together this video which offers some pretty impressive statistics on the subject of video marketing.

If you’d like to learn more about how video marketing can add value to your online presence, please get in touch.


The future is video: By 2017, video will account for 69% of all consumer internet traffic – Source: Cisco.

Audience numbers: Video has a weekly UK audience of 20 million people – Source: Reel. YouTube receives over 1 billion unique visitors each month and its audience is growing by 50% year on year – Source: YouTube.

The message: If a picture paints a thousand words, a one minute video is worth 1.8 million words – Source: Forrester Research.

Sales and Marketing: People who view product videos are 85% more likely to buy – Source: Comscore.Video in email marketing can increase click through rates by over 96% and reduce subscriber opt-outs by 75% – Sources: Implix/Eloqua

Connect and be seen: 59% of senior executives prefer to watch a video than read marketing copy – Source: Forbes Insight

Call us today: If you’d like to learn more about creative corporate video marketing and discover how they can add value to your organisation, please get in touch.