A new visual language for a leading purchasing group
Lynx Purchasing is a team of experienced buying specialists that help hospitality and catering businesses buy more effectively and increase their profits.
Lynx save businesses a lot of money. Further to that, they do it without any fees or fixed-term contracts. Their proposition is the ultimate no-brainer and they required a website that spoke to their market to clarify the message and show the personality behind the company.
People do business with people
For Lynx, it’s the people who make all the difference and the key reason they stand out from the crowd
The look and feel of the website needed to reflect this people-orientated approach. We aimed to achieve this first and foremost through imagery. It’s the website’s initial visual impact that sets the tone. Images featuring people were favoured most over those without and large client quotes with accompanying ‘mug shots’ add extra impact. The Lynx branding is incorporated to help create an association.
Communication through video
We see video as a highly effective method of communication. It’s a great tool for conveying the concept of a business.
Peoples attention spans are getting shorter. Sorry, it’s a published fact! Visual content communicates a message far quicker than a block of text. Video takes it further by really engaging the user. It is very easy to see the value in video as a means of demonstrating a point. We produced videos to showcase Lynx’s client relations, combining testimonials from two of their industry-respected customers. The message is credible because it is true and from the mouths of real people.
Mobile App Integration
Lynx had a mobile app re-developed as part of its digital strategy. The app is a profit calculator and adds a certain kudos to their offering and extends its brand reach.
Having an app is one way of demonstrating that you give back to the industry, and this in-turn raises a businesses profile. We built a dedicated page to showcase the app and throw a lens on its features. We also created custom scripts on the web-server to communicate with the app and push latest blog and market forecast updates to users.