Case Study

Maslow Capital

An award-winning provider of development finance with up-scale ambitions

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Project overview

A dynamic website for an ambitious firm

As a leading provider of property development finance, Maslow offer flexible funding solutions from £5m up to £150m for professional developers across the UK.

The company posses deep sector and asset class knowledge, strengthened by its depth of funding and high-profile team. A new website was needed to demonstrate their capabilities to support developers in the delivery of their business plans.

The challenge

Present a clear and compelling proposition

The main objective of the site is to engage quickly and effectively with a demanding audience, and get them to pick up the phone.

For many business, quickly and precisely communicating what you do, how you do it and why the customer should choose you can be difficult. There are many components to achieving this. Due to the breadth of services and many USPs of the business, it was a challenge establishing the right narrative to put all points across and be persuasive.

What we did

Varied & compelling design

We delivered a website that makes best use of the video and imagery at hand. We put the greatest asset, the team, up-front throughout. Using short and concise statements we can make it clear what the business does above the fold.

There is a healthy variety of content templates, making exploration of the site more engaging and rewarding. Relatively subtle interactivity creates the narrative and adds motion to otherwise static content. Overall we feel the website is bold and dynamic and represent the business well.


Some of the things we really like

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